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Wednesday, October 28, 2009

You and the Economy - Taking Advantage of Opportunities

How are you doing? Did you feel stressed or overwhelmed? Maybe marginally, but not sure that the edge of what?

It is hard to avoid hearing and reading the end of the world She did not press get you on time. According to the International Council of Shopping Centers 73,000 stores will close their doors within the next six months. There are predictions that the U.S. government is at the end of the debt in the trillions! People begin to ask, what is more than trillion?

HoweverThey recognize that times like these that start-ups are often and is extremely successful?

In the book, by Paul Pearsall's "The Last Self-Help Book You'll Ever Need," he describes the concept of "Happiness Set-Point". I think that today's economy helps us all understand risk our set point, and our tolerance. So, how you can fulfill your tolerance with your Happiness Set-Point "risk? They do this by determining how optimistic (or pessimistic) they are and how much youwilling to participate in establishing or growing your business risk!

Psychoanalysts Kerry Sulkowicz, MD, urges tolerance for risk, "resilience". Those who are less prone to see in a better position, their fear, control and the opportunity where others only doom and gloom. For some people, helps build early loss or failure of increased resilience, so their tolerance for risk is higher. Other people have never dared anything in their lives, so they are frozen into inaction! But forEntrepreneurs who wonder what to do next, action is crucial for success.

What should you do? Here are some important tips:

1. Spend time focusing on your business and where exactly you can see, it is, look at the big picture for 10 to 20 years.

2. An inventory of your strengths and weaknesses, focusing on your strengths. How can this coast for more? The chances are you have a loyal fan base in the past and current clients / customers. How canAdvantage that after? It could be through the new programs to add / supplement your current programs or services. What can you do about your weaknesses? Are there things that you let go?

3. Concentrate on the stuff you want to accomplish this year. As mentioned earlier, this is a good time to grow, but still may mean taking stock of the situation is exactly what you are at the moment. How strong is your financial health? How you can grow without additional capital to the venture? Are people mean what youOffer? Are they for anything other than similar? May be the answer to any of these questions when the creativity comes into play. You did not start this business because you are "average" does not begin, therefore, now this way!

What is with you have not started your business yet? You are afraid even to think about working on the plans for your business right now, while you have a job? Do you realize that if you planned to start a business, and still have your 'dayJob "that you are really the best of both worlds?" Today is an ideal time is to create brand awareness. You're not "hungry" for customers / clients, so you can enjoy the luxury of networking and spreading the word of who you are, who your ideal customers are and what differentiates you, without a "push" your services. By the time the economy improves, you will get the "pull" customer experience to you. They will know and trust you, because You were out there, parts andDeveloping relationships with which they feel comfortable.

Some stress is beneficial. For the entrepreneur, it requires the creativity of them and encourages them to be pulled all the stops. He urges them to risks for the glory of success. If the economy is depressing for many it is a sea of opportunities for the entrepreneur. What do you do with that, do stress?



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